Your trusted partner for

Check if your idea meets customer needs and market trends. Create a clear plan to guide development for a successful product.

What is Product Discovery?

You have the vision — but where to start?  Without a clear concept, ideas turn into unused features and cause delays and overblown budgets. A market-tested approach is valuable in validating your ideas and making sure your goals match your actions.

What we often hear is:

  • Customers don't use features that took a lot of time and money for us to develop
  • Budgets keep blowing up because we missed items in our development plan

You need capabilities in product ideation, user testing, and technical documentation to build a strong plan. With 20 years of experience and our Product Discovery Service, we give you the tools you need to succeed.

Why Choose the Product Discovery Package?

Validate Your Idea

Confirm that your concept meets user needs and market demands.

Clear the Path Forward

Create a detailed, step-by-step roadmap to guide development.

Collaborate With Experts

Leverage the insights of experienced professionals who know how to turn ideas into successful products.

Bring your idea to life

How it works?

Ready to bring your idea to life?

Work with our expert team to shape your vision, validate it against market demands, and turn it into a clear roadmap.

How does it work

1. Background Research
You’ll meet your project team to share key information about your product idea. We use this to create a Background Summary document that sets the stage for discovery.

2. Discovery Workshops
Through a series of engaging workshops (15 hours total, two days on-site or fully remote), we explore your target audience, unique value proposition, and technical needs. We prioritize features and align on a product vision using tools like mockups and collaborative exercises.

3. Roadmap Creation
After the workshops, we deliver a detailed roadmap — complete with insights, expert recommendations, and all key workshop outputs to guide your next steps.

Examples of possible assets

  • User Personas
  • Business Model Canvas
  • Prioritised Backlog
  • Pitch Deck
  • Project Roadmap
  • Wireframes and User flows
$9,000
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For more complex projects, after the initial Discovery we suggest transitioning into a Definition stage.

This service will be tailored to your specific project needs and can take typically from 1 to 3 months.

During this time our expert Business Analysts, UX Researchers, Tech Architects, and UX/UI Designers will flesh out the details of your product, including specific user roles and functionalities as well as design direction.

Depending on the needs of the protect this phase can include:

  • In-Depth Interviews or Focus groups with target audience
  • Customer Journey Maps
  • BPMNs for the product logic
  • High-fidelity Designs
  • Clickable prototypes
  • Proof of Concept implementations
  • Technical architecture
  • And more
from $12,000
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